How To Think Creatively About Your Personal Brand

As entrepreneurs, often our brand is "us".

The personal brand paradigm is all well and good, but what if you feel too boring in your day to day life to share anything?

Now, you might well be a carnival-dancing, fire-throwing, life-drawing cocktail-shaker in your spare time
(and hey, if you are, I want to hang out!).

But what if you are So. Very. Normal?

What if, when everyone else is telling stories about their retreats, celebrity dinners, book launches and other insta-life happenings, you are more of a Netflix-and-PJ's 7 days a week person?

I am here to tell you it's OK.

You might feel super boring compared to the curated lives of others, but your audience and clients still want to get to know YOU.

 

Yep, even if you feel you don't have anything to add, I guarantee that you do.

 

In fact, I was on a power hour today with a client who had the EXACT issue - she felt she didn't have any quirky stories or angles to share.

 

Once we got talking, I got her to confess that she has an obsession with artisan coffee, and she dances around the kitchen with her toddler singing "Wimba Way"...

 

Now, even those two snippets right there give you an impression of her character (and no, I won't tell you who she is)...

 

You don't have to invent a "cool" life. You are already YOU, and you already have a wealth of stories.

 

For example, in our Facebook community today we are talking about "That moment I knew I was an entrepreneur". 

 

The stories are great and would make perfect fodder for adding to emails, social media updates, blog posts and videos to help clients get to know the personality behind the brand.
 

To delve into this more, check out the video from my Map & Go Matrix series, on what I call your Power Paradigm Baseline. No opt-in required, and the password is iamamazing

Watch it right here 

I can't wait to hear your stories - let me know if you still feel boring!

 

Jo xox

 

jogiffordhowtothinkcreatively