It's never really about the content
Last week one of my clients sent me a message.
It went like this:
THANK YOU FOR BELIEVING IN ME WHEN I STOPPED. LOVE YOU FOREVER
So is this a post about how awesome I am for helping someone?
It's about what's really behind this thing we call content creation.
As I said to my client,
"darling, it;s what I DO! I see your brilliance. I see you. And now you do too.
Its never really about content.
it's about THAT xxxx"
Can you relate?
When we connect to our own power, we can do anything. ANNNYYYYTHING.
And that power comes from realising we are awesome at something that only WE can do.
I call it brilliance.
You might call it zone of genius, your erudition, or any number of descriptors.
It's *that* feeling that you know your stuff so well, and your lens on it, that you could deliver a killer talk without any prep, and drop the mic after you do it.
Your mic drop manifesto.
Content never describes that feeling.
Because it doesn't really matter what you say, or which platform you say it on when you create in that zone.
The impact is HUGE.
So, here is my question for you:
When do YOU feel like you are in that power?