If they don't love you, let them go (and tweak your messaging)

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One of the hardest things about going on your own and starting your own business is that need to earn money.

In the first stages, you might find yourself taking on too much work, or taking on work that is outside of your zone of genius.

Heck, it might even be outside of your zone of excellence. 

It's just work, right?
And it pays the bills.

You may find that stage can be quite hard to move out of and to get through.

Maybe you discover that you're earning a great income, perhaps even better than the income you'd earn in your day job or your corporate work, BUT you are in constant juggle mode and hustle.

This is a stage of transition when you start to really move into trusting yourself to provide an amazing service, for the price that you are worth, and to really start to move towards serving only your ideal audience.

That becomes really difficult when perhaps you've been filling your time doing All Of The Things.
(hands up if you have been there...)

It's pretty easy to fall into doing all of the things - after all, we have many, many skills.

A lot of us have had portfolio careers.

A lot of the skills we have are transferable, and especially as multi-passionate entrepreneurs - that term often gets the eye-roll from many people - you may have an interest in many different areas and it can become hard to focus down on what it is you do.

It's not necessarily the case that you need to focus down on just one thing.

Maybe you have two or three businesses or even more over time, but you need to start by running one business successfully; to serve your ideal clients and being paid appropriately before you repeat the process.


You need to move past the hustle of All The Things, to start to leverage your worth,  realise your value, and to get results for the awesome clients that you love working with.

I'm in such a happy position now of only working with people who are my ideal clients, who I adore, who really understand me and how I work, and trust me with the process.

Quite often, they have gone through a whole customer experience with me from buying an ebook, and then a mini course, through to a small group mentoring, and then moving up into one to one work with me.

It's such a great way to move through an experience, because as their income grows and their trust in me grows and grows, so our relationship is deepened.

But here is the thing; along the way, you have to trust yourself to know when to let go of clients that are not ideal.

Along the way, you have to make some really hard choices.

You will learn to recognise when clients aren't a good fit.

And it's okay.

Give yourself the permission to let those contracts go, to sever dealings and ongoing relationships with grace and with ease with people who are just not a good fit for you and how you work.

Sometimes that can be really hard to recognise; it might start with a bit of anxiety that the trust that you normally have with your clients and the symbiosis and amazing relationship that you have feels different with this particular situation.

It might be that you're finding it hard to get results, that the client is resistant to following your advice, or your actions, or even to responding to any communications at all.

The thing here is to really believe in yourself, and then to go back to the results that you have got for your clients who truly are right for you.

Look at the similarities between them, and to make sure that you go back to their results, and their outcomes in your messaging.

Placing content around the messaging for your ideal client is such a huge part of this.

It eliminates so many of the bad fitting customers, that by the time you come to be working one on one, or in a VIP group setting with a client who is paying you a higher value, all of those self-selecting processes will have been in place.

They will have probably purchased something from you as a passive product, perhaps they've worked with you in a group format, or you've had a clarity call or a combination of all the above.

Through that process, usually, it becomes obvious whether or not this is a good fit.

Occasionally people slip through the net, and that's okay.

It's life and it's business.

Knowing when to trust yourself and to trust those signs of a relationship just not being right is a huge part of business growth.

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Directly altering your messaging every time that happens is also a great practice.

You can incorporate what went wrong with particular clients, or which relationships weren't working, then you can begin to build that into your messaging to prevent it from happening again.

For example, if a client just doesn't respond to emails, or refuses to partake in any project management software that you advise to keep track of a project, you need to indicate in your frequently asked questions website sales page EXACTLY how you work, and what you need from the client to get the results from you.

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When you keep aligning yourself with the ideal people as far as possible, your business will continue to grow and to thrive.