Jo Gifford

Meet Jo*

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I help entrepreneurs create their power with content and ignite their brilliance.

I fuse creative thinking with content creation to help you get seen as an authority in your own right (and in your own way).  

Put simply: I help awesome peeps show the world their brilliance without #samesame syndrome and biz BS.

Your personal brand is your ticket to standing out- online and off.

I am here to help you discover your brilliance, your message for your movement, and to get it out into the world.

The bio version

Jo Gifford is a recovering overwhelmed entrepreneur with an addiction to making things easier.

Champion of working smarter and creator of the Brilliance Ignition Process, she has a loyal global audience and a stellar client list of biz owners making big sales and a big difference.

A widely read contributor to Huffington Post, Selz, Regus, Prowess, YFS Magazine and many more interwebz rabbit holes, she is a respected UK voice on life as a pocket-sized enterprise owner (main coping strategy= juniper berries. Ok, gin).

Jo’s background – a seasoned blogger, copywriter, podcaster and graphic designer with an MA and research interest in creative thinking for small business – makes for an eclectic and colourful killer content approach.

*yep, I talked about myself in the third person. Let's never speak of this again. Deal? 

Jo…you are a GIFT…that’s all!
The words you use, the angles you discover, the phrases you craft…. and the fun way you do it all is just magical.
— Bushra Azhar

Ok, it's still all about me...


A designer by (original) trade, I have had a portfolio career as a designer, design manager, lecturer, copywriter, blogger and consultant.

Creative ideation and design thinking for entrepreneurs is where I play now, and where I bring my skills as a prolific content creator and hyper-creative synaesthete together in one place.

I am the creator of the Brilliance Ignition Process, and Founder of the Brilliance Hub.

As a fellow of the RSA, I am dedicated to continual learning, research, and development. 

Never knowingly found without a flat white, bribe me with almond butter and I am your friend for life.


As seen in:

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